The title of my blog is A Place for Readers & Writers, but not all of my posts are focused on writing. In fact, they are dispersed among three areas: topics on writing, plugging my books, and what I’d call observations on life, most of which are self-deprecating posts about something that hits me that day.
I know this isn’t the best mix to attract return visitors. Rule #1 for bloggers is to be consistent, and Rule #2 is to avoid constantly selling something, but my problem (one of them) is I have multiple purposes for my blog.
Clearly, my target audiences are readers and writers, and I make every effort to have most of my posts focused on writing topics and to offer consistent content to encourage their return. For nearly a year, I’ve posted a new, original short story at the start of every month. Most of them will find their way into my collection, It Goes On. (Sorry, that was a plug.) I also post book reviews, as well as occasional interviews with fellow authors. One of my most-viewed pages contains references to articles on writing that I’ve found useful or interesting. I update this page frequently.
When I plug my books, I try to do it so it doesn't come off as "in your face" selling. I post snippets and chapters from my novels, discuss my characters, talk about my writing process, and provide updates on coming books. I will occasionally run an "ad" to promote a book or upcoming event, but these are rare.
My observations-on-life posts are probably the most out-of-place content I put on my blog. For some reason, I can't help myself. There is a humor columnist hiding deep inside me. These ideas just hit me, and I feel compelled to share them. Most are well received, while some fall flat. I enjoy writing them, and they give readers insight to the person I am, so the posts will likely continue.
I still feel comfortable calling my blog A Place for Readers & Writers. In the future, I’ll try to soften my selling and control the wannabe humor columnist within me, but truth be known, I’d rather have a drink with Dave Barry than Ernest Hemingway--recognizing the odds of me tipping one back with Dave are only slightly higher.