If you’ve read 11 novels or more last year, you’re in the minority—at least in the U.S.
The percentage of Americans reaching this reading plateau has declined from 43% in 1978 to 34% in 1990 to 28% in 2014. Nearly a quarter of Americans didn’t read a single novel last year(1). Reasons for this decline are many, but it sure isn’t due to a lack of supply. The number of new authors who pen their first work each year is in the tens of thousands, and quality books from both new and established authors continue to percolate to the top of best seller lists.
Reading takes time, and many activities compete for the time of potential readers. The average American spends an alarming 11 hours a day on electronic gadgets --TVs, smart phones, PCs/tablets, radios, DVD players or other devices (2). If you sleep eight hours, that leaves little time for family and other interests.