I write a holiday letter most years and include it with our Christmas card to friends and family who we see rarely throughout the year. You probably receive a few of these. I find them informative and well-meaning, but there are some that go too far and should be stamped Warning! TMI.
Ours is usually less than one page (12 font, 1.5 spacing). I mention vacations, status of the family pet, and maybe the publication of my latest book. Mostly, it’s just to say we’re well and looking forward to the coming year.
I’ve seen some holiday letters that border on autobiographies, multiple pages in length, requiring bulk postage. As you read them, it makes you wonder how anyone could pack that much activity into a single year or even how they were able to remember it all. I appreciate them taking the time to compose the letter and include me on their mailing list, but I’m not sure all the information is intended for my consumption.
Trying to make one letter apply to a diverse mailing list of friends and family is one of the dangers of the holiday letter. The “need to know” varies greatly for each recipient. Your wife’s electrolysis might be okay to share with her sisters, but your Great Uncle Henry probably doesn’t appreciate the need, nor does he care about the results. Similarly, last fall’s septic tank backup during your wife’s high school reunion might be humorous to your college buddies, but should be left out of the letters to your boss and pastor.
Another pitfall of the annual holiday letter is sounding boastful. I can understand wanting to make these letters upbeat, but not everyone cares what a great deal you got on your new Lexus LS400. In fact, there are many who believe any car that doesn’t come from Detroit represents a threat to the U.S. economy. Also, I’m sure your wife might be thrilled to get her fifth David Yurman bracelet to stack on her right wrist, but 90% of the population wouldn’t know David Yurman from David Bowie.
My simple rules for holiday letters are: keep them short, focus on people and events rather than things, and if it doesn’t apply to everyone, leave it out. Admittedly, these rules may lead to a dull, lifeless letter, but you aren’t going for a Pulitzer. The objective is to start next year with as many friends as you had at the end of this one.
MERRY CHRISTMAS & HAPPY NEW YEAR!