Friday, March 24, 2017

New Authors - Why So Many?

I’m amazed by the ever-growing number of new authors. 

In the U.S. alone, reports range from 250,000 to more than 500,000 new book titles published each year.  The United Nations Educational, Scientific and Cultural Organization (UNESCO) reported 305,000 titles published in 2013, with a growing percentage of these books being self-published.

The growth in the number of authors and new books seems to defy trends in the book publishing industry.  A Pew Research survey of U.S. adults indicates those reading a book in the previous 12 months decreased from 79% to 72% between 2011 and 2015.  A July 2016 report from the American Association of Publishers indicates revenue from U.S. book sales was nearly flat from 2013 through 2015.  Competition is fierce.  Some genres and markets are saturated to the point it’s nearly impossible for new authors to be noticed by readers.  A writer self-publishing his/her first novel can expect to sell fewer than 1,000 copies.
So, why do more and more self-published authors elect to spend hundreds (if not thousands) of hours writing, editing, publishing, and marketing their novels?   It’s a question I’ve asked myself many times, but here I am, writing my seventh self-published book.  I don’t have a concise answer, but for me, it boils down to the following:
  • FLEXIBILITY - Writing is exhausting, but it can be done at a time and pace to fit most schedules.
  • MINIMAL BARRIERS - The cost of entry is minimal.  All you need is a PC, printer and access to the Internet to begin.  For those serious about being successful, a professional cover and editor are a must, and neither is cheap.
  • SELF-PUBLISHING TECHNOLOGY - The availability, simplicity and low cost of self-publishing make it easy for new authors.  The number of offerings and quality of tools continue to improve.
  • SOCIAL MEDIA - Goodreads, Facebook, Google+, Twitter and other social media sites offer writing groups for new authors to share ideas and market their books.   A new writer never needs to feel alone in the process, and for those wanting to learn, educational offerings are endless.
  • HOPE – Optimism is a trait writers must possess.  At times, our views of success are blind to reality, not unlike Jim Carrey’s view in Dumb and Dumber.   https://www.youtube.com/watch?v=KX5jNnDMfxA
  • IT’S A CREATIVE OUTLET - I’d love to sell thousands of books, but I also write for me.  I enjoy writing.  My primary goal is to make each short story and novel better than my last.  It’s an objective that keeps me moving forward.  I think most aspiring authors feel the same way.      
I started writing books in 2010.  I’m not sure I would have made the effort 30 years earlier.  I don’t know if I could have sat at a typewriter, feeding in one sheet at a time, unable to share my progress in real time with other writers, and not knowing if my manuscript would ever be read, let alone published.
A lot has been written about the evils of self-publishing, claiming it’s watered down the quality of books by allowing less-skilled writers to be published.  This negativity isn’t likely to alter the growth in self-published authors.  If there’s anything I’ve learned in my three decades in business, it’s that you can’t fight technology or the role it plays in creating and satisfying markets.  Self-publishing companies serve two markets: writers and readers.  They generate revenue from authors by providing services beyond publishing (editing, cover design, marketing, etc.).  Many such companies also get a percentage of sales from every book sold.  Self-publishing is a business designed to make a profit.
I’m thankful for self-publishers. They came along at a time when I was ready to test my creative skills.  I expect we both will be around for a long time, although for different reasons.  Their longevity is tied to profitability, while mine only requires hard work and hope.  And that’s why there are so many new authors.                  

Sunday, March 12, 2017

Optics Can Distract


My mind wanders when I write.  As an example, I often think how the use of a word has changed.  I’ll come across a specific word, and the next thing I know I’ve been shot off on a tangent far from my writing project.   
Take the word “optics.”  It used to be defined as an area of physics involving the study of light.  I guess it still is, but it’s more frequently used to describe how something appears to an observer, as in, “The optics of the situation make them appear guilty.”
I believe the word has become popular in its new context because it allows the user to influence opinions without facts.  All you have to do is claim the optics support your position.  The word comes in handy in a country where politicians, media, and everyday Americans are engaging more frequently in debates where neither side presents sufficient facts.  What better way to win these disputes, or to cloud the discussions, than to state the optics support your views? 
When people don’t know what to believe, they usually believe what they want. We live in a world that is guided more and more by optics, opinion and ideology and less and less by facts. Opinions and polls seem to matter more than what is actually happening.  Indisputable facts bounce off of today’s ideologues like rain off a duck.
Benjamin Franklin gets credit for saying, “A man convinced against his will is of the same opinion still.”  The difference between Franklin’s 18th century and now is no one currently works very hard at convincing the other side.  Instead, it’s all about “rallying the base,” hanging around in “safe zones” where those with opposing views can’t speak out, and labeling instead of listening.
It could be that social media magnifies discord in the 21st century, but I can’t remember this country being so divided.  I hope we find a way to come together soon, but I must admit, the optics don’t look very good.
See what I mean?  Words distract me.  Well, I better get back to writing.